Are you an entrepreneur, coach, small business owner or consultant still wasting your hard-earned money on marketing that doesn’t attract more customers and give you more credibility?
For the First Time Ever: Discover the Amazing Secrets to Effectively Get You and Your Business Seen by Thousands of Prospects, Quickly and Easily with the Power of Publicity
Give me 12 days and I’ll share the SAME Proven Free Publicity and PR Strategies that the Pros Use to Make More Money! It’s So Easy - Anyone Can Get Famous and Become a Sought-After Expert!
From the desk of Shannon Cherry in New York Wednesday, 10:43 AM EDT
Please excuse my audacity, but I'm willing to bet your business can be a lot more profitable than it is now.
You see, the world has changed. And it's going to change even more. But most business owners don't see it coming!
But before I get into the big change that all business owners are facing - whether a coach, consultant, soloprofessional, entrepreneur, small business owner or even a CEO of a major company - let me ask you something:
Do you have all the clients and customers you need to not only make more money right now, but for the nect month, next six months, next year and beyond?
If the answer is yes, then you don't have to read any further.
But if you answered no…
Does this sound like you?
You're not making the kind of money you want to even though you are working very hard.
You've paid thousands of dollars to learn about marketing and none of them have paid off in the 'ton' of new clients and customers they promised to deliver you.
The business that you love has turned you into feeling like you are a sleazy salesman instead of doing what you do best.
You feel there's no way to create a system to market yourself better, without all the hype - and give you the time back to do what you love.
Even though you are struggling now. It's going to get worse. I know you know that you need to continually market yourself to make more money. But do you realize that the way to market yourself and your business has changed… dramatically? And if you take the wrong steps, choose the wrong marketing ideas, you'll end up even more frustrated than you are now.
Here's the real deal:
What’s working now – and has always worked – is public relations (PR) and publicity. Stories about you in the media are FAR more believable and powerful than any ads, direct mail, or marketing campaign you could do. Think about it for a moment… which person would you rather do business with: the one who has an ad in the local newspaper or the one who had a positive write-up about the great things they are doing in business in the local paper? The news story wins, hands-down.
But if you’re not doing public relations in the right way, you’re missing out on one of the cheapest, most effective ways to market yourself and get the word out about you, your business, products or services.
No matter who you are, where you live or how much experience you have... I'm about to teach you a 100% foolproof formula that guarantees to give you more exposure to your target market using the power of publicity.
But I’m jumping ahead.
why I know publicity is the answer you need.
I’m Shannon Cherry, the Power Publicist. As a former TV anchor and reporter, I know how the media works! Over the years as a media expert and PR pro, I’ve been leveraging my insider knowledge to generate tons of publicity for my clients and myself.
Whether they had a product to sell or a story to tell, I have placed hundreds of people just like you – coaches, solo professionals, entrepreneurs, consultants and small business owners – in thousands of media outlets, including Better Homes & Gardens, the Associated Press, Prevention, USA Today, Parenting, The Today Show, Good Morning America, Every Day with Rachael Ray and even The Oprah Winfrey Show.
In addition to the traditional media, I’ve also harnessed the power of the new media, being named one of the top 60 business bloggers in the US, and ranked #1 on Twitter for publicity.
And all that publicity has generated more income then any advertisement or other marketing techniques have. And best of all, once you know how to do it, it’s absolutely free!
Stop spending a lot of extra money on advertising and marketing when you can have FREE publicity instead.
If you've ever struggled with marketing yourself on a budget, then I'm here to help you. That's because I've developed a powerful new 12-week program, Called the Endless Publicity Blueprint, that will make your life a lot easier… and more profitable.
But you may be thinking that publicity is hard to get. Here’s the real deal:
In order to get publicity…
You don’t need to have the top or best book, product or service!
You don’t need to be a top guru or A-lister!
You don’t need to know everything about your subject matter!
You don’t have to already know someone in the media!
You don’t need to have gotten publicity before!
The real key to getting publicity is to create great story ideas and know how to share them properly with reporters.
I know. I’ve helped thousands of people get publicity for what they were promoting – from big organizations like Minolta cameras and the US Department of Justice to small businesses, coaches and consultants. I’ve even helped a nail technician in upstate NY get a feature article in the New York Times. And if she can do it, so can you!
If Shannon can get me - a nail technician from Upstate NY - a feature story in the New York Times, imagine what her strategies and tactics can do for you! That one article got my phone ringing off the hook! Listen to Shannon and get unlimited visibility!
For a Fraction of the Cost of Private Coaching, I'll Give YOU All My Hard-Earned Secrets, Immediate Publicity and Public Relations Tools To Use, and Direct Hands-On-How-To’s on Building a Successful, Sustainable Business.
Discover all the unique ways to build buzz. From traditional media to social media and Web 2.0 strategies, you’ll learn all the ways to increase your visibility and get your prospects to buy from you – and only you
Create a platform that attracts the right customers – and journalists - to you. You can try to use the Laws of Attraction all you want, but without a platform, and the tools to show it off, you won’t attract much except the dust on your products sitting on shelves!
Easily reach out to potential prospects by focusing in on the best publicity return on investment. Even if you can get on Oprah, there’s no reason to (except for bragging rights) unless your target market is watching. Find out how to quickly grab the low hanging fruit.
Automate a publicity process that will give you more bang for your buck. Although publicity is free, it can take a lot of time. Learn my secret strategies for recycling and automating your PR with very little effort.
Shannon's information was an invaluable item to add to my tool chest for business development. The ability to leverage the years of professional media experience that Shannon brings to the table is priceless. As a result, I am getting recognized more and more.
My new Endless Publicity Blueprint is designed to give you results in a creative and supportive environment. And more importantly, once you complete the 12 classes, you're going to walk away with not only the knowledge, but actual publicity tools to get you going including:
A complete 12 month publicity plan that helps you keep on track and send out a press release every two weeks easily!
Several press releases and other media tools to get you in front of reporters the RIGHT way!
A schedule to create blog posts that attract prospects and the media to your website.
Unlimited ideas to develop content for blogs, articles and press releases.
An exclusive system to use your press releases to promote yourself in the social media for free.
And much more!
Want to know exactly what we will be covering each week to get you these results? Here’s the outline of every class session:
Endless Publicity Blueprint Class Outline
Class 1 – Target Market
Do you think you know who your prospect is? Most business owners don’t even think about it, but I promise you it’s the basis for all your marketing success.
• Narrow your target to increase your market and profits
• Discover the little known secret to find the perfect customer for your product or service
• Uncover the insider online places to find more info on your ideal customer for FREE
• Take advantage of a little known system to identify your niche markets
• Create and identify exactly who your perfect prospect really is - and what he or she really needs from you in order to buy
Class 2 - Identifying Why You’re Newsworthy and Creating Your Publicity Plan
The media want to interview people like you. You just need to create a system to give them what they want.
• Identify what makes you newsworthy (Here's a hint: you already are!)
• Leverage what you know to build your media-attraction plan
• Create a press kit the media will use
• Think like a reporter using the 5 ways reporters grade the information they get to decide if they will do a story
• Develop a complete easy to use 12-month action plan to implement your PR program
Class 3 – The General Press Release
Nearly all journalists want – and need – press releases to do their jobs quickly and efficiently. Your job is to craft a basic press release the right way to get them to cover you!
• Distinguish the proper formatting of a press release
• Discover the exclusive 3 step formula to create headlines that make reporters want more from you
• Master how to write a release quickly with my secret release writing blueprint
• Create your much needed 'media mission statement' (Pssst! It's not that traditional mission statement you have filed away)
• Learn the style almost every journalist uses to write – and why you should, too.
Class 4 – The Tips-Style Press Release
Think you have no real news to announce? Think again. With the tips style press release, you can create news on the spot and get journalists interested in you.
• Identify newsworthy angles for tips
• Create and format the release properly
• Discover the 80/20 rule so you won’t get stuck
• Master the unique system to piggyback on hot topics to make you the go-to expert
Class 5 – Media alerts and calendar listings
When you have a special event and you want the world to know about it, you need the media’s help to spread the word.
• Craft calendar listings properly to make sure yours are practically guaranteed coverage
• Master the secret to get journalists to highlight your event in their listings
• Discover the formula to create an enticing invite for journalists to come to your event
• Uncover the key to make sure you get media coverage at your event
Class 6 – Making your publicity tools do double duty – and automating some of the process
Even in the world of publicity, there are some easy tricks to recycle and reuse what you already have, as well as ways to reach more people by using free services.
• Create a special area on your website that automatically generates buzz and gets reporters thinking of you as an expert
• Discover an exclusive method to recycle your release to attract more prospects
• Identify how to use social media properly as part of a publicity program
• Learn about tne free service you need to automate your online distribution
Class 7 – Blogging for business
Did you know 80% of journalists research blogs to find experts to interview. Create or utilize your own current blog to get them to choose you.
• Create specific keywords to help drive traffic (prospects and journalists) to your blog posts
• Identify and utilize the method to share useful information without giving away the farm
• Discover the unique formula to make sure you’re posting content consistently to boost your serach engine rankings
• Learn the simple tricks to show you’re on top of the trends in your area of expertise
Class 8 – Promoting your product or service
Just introducing a product or service takes more than one simple press release. You need a complete marketing plan.
• Discover the formula for launching or reintroducing a product or service
• Build a buzz before you ever put your new product or service on the market
• Identify simple strategies to get others to promote your product or service
• Create an actual timeline to use every time you need to promote something new
• Extend the publicity for your product or service
Class 9 – Promote your event
There’s more to putting on an event, teleseminar or webinar than just the actual event. You need to fill the seats.
• Identify and use the formula for creating a buzz-worthy event
• Create anticipation before you even announce your event publicly
• Discover the simple strategies to get others to promote your event
• Create a timeline and checklist to use every time you need to promote an event
Class 10 – Tricks of the trade: Using Editorial Calendars and HARO to generate even more publicity
Instead of chasing journalists to cover you, take advantage of when reporters are actually looking for someone to interview.
• Discover how to find editorial calendars in your niche for FREE
• Identify the best way to use editorial calendars to promote yourself, your product or service
• Create a pitch letter using the proper format
• Learn to use HARO quickly and easily to find the possible stories you can comment on
• Master the steps to get a reporter’s attention when replying to a HARO request
Class 11 – Tricks of the trade: Hot Guest Sheets & Letters to the Editor
It’s not all about news. It’s also about entertainment and your opinions. Find out why these two under-used methods can lead to BIG sales.
• Learn the different format you need to get on radio and TV talk shows
• Craft a hot guest sheet that makes a producer need to talk to you
• Understand why letters to the editor (LTE) are your best publicity tool
• Uncover the topics to write about in your LTEs
• Discover the secret to almost guaranteeing your LTE will be printed
Class 12 – Tricks of the trade: media interviews
It’s not over when you land the interview or big story. You need to know how to DO the interview in order to make sure you get the best publicity possible.
• Understand exactly what to do FIRST when a reporter calls to interview you
• Learn the key to guiding the interview to promote you and your business
• Discover the exclusive technique to keep you in the best light
• Indentify what NOT to say during the interview
• Ensure you will be the go-to person the next time the reporter needs your expertise
Can’t make a session? No worries!
Hey, I know you’re busy, so I’ve made sure you’re taken care of!
As a reinforcement to the LIVE calls or in case you are unable to make some of the calls, you’ll receive over 12 hours of call recordings PLUS a transcript of each class, as well as workbooks, templates and checklists.
You’ll be able to refer back to the information as you continually launch new products and programs throughout the years.
With Shannon's advice, my product was featured in several media outfits during the lucrative holiday season. Her detailed instructions and checklists made it easy. I wouldn't be on the right path today without her wonderful information!
There’s bonuses… plenty of bonuses!
Listen. I’m not kidding around. I want you to succeed and get all the publicity you deserve. That’s why I am giving you additional free bonuses to help you!
A copy of my signature program The Inside Scoop (a $357 value). You’ll hear straight from the top journalists exactly what they want and need from you to give you free media coverage.
Six Months subscription to Penny Pinching Publicity (a $400 value) . During the entire Endless Publicity program, you’ll have access to my membership program - plus an additional 3 months! Penny Pinching Publicity gives you ebooks, teleseminars and fill-in press releases. Plus, I promise I won’t keep billing you at the end of the six months. Your membership will simply end unless you decide to renew at an exclusive Endless Publicity Blueprint discounted rate.
Speaking of discounts, you’ll also get additional discounts and even some freebies to other Be Heard Solutions products and programs.
Two private 30-minute laser coaching sessions with me. (a $797 value). Want feedback on your press releases and pitch letters? Want an experienced publicity pro to give you guidance on how to implement your first campaign? You'll get two 30-minute one-on-one consultations via telephone with me, personally.
The Be Heard! Guide to the Top Media Outlets in the US. (A $1500 value) You’ll get the exclusive list of the top 250 Daily Newspapers, top 100 Radio Stations, top 100 TV News Programs and the top 50 Talk Shows. But that’s not all. I’m going to give you my personal rolodex with detailed notes about each media outlet. You’ll have the names, addresses, phone numbers, fax numbers and emails to contact producers at such top national TV shows as Oprah, Good Morning America, Today, CNN, ABC’s 20/20, Dateline NBC, Fox News, MSNBC, and many others.
Publicists and PR firms typically charge anywhere from $10,000.00 to $30,000.00 or more, and my system will help you get better results – whether you use it yourself, have a team member implement it for you, or get an intern.
I’m proud to offer you my complete Endless Publicity Blueprint for just a single payment of $1,897 and, if it helps, I'll let you make five monthly payments of just $437 each.
Think of it this way, one ad in most publications cost more than the entire Endless Publicity Blueprint, without the bonuses! And remember, publicity works so much better than advertising! It's quite possible you'll get your entire investment back the first time you use it.
While I’ve had a lot of marketing training and background which I bring to the business development work I do, the arena of working with the media successfully was a bit of a mystery that Shannon demystified and made a lot more transparent. She also makes the information she provides practical by providing actual processes anyone can implement, step by step. Her amazing work will not only help me build my new programs at CreatingLegacy.com, but will help me help my social entrepreneur clients get the word out about the incredible legacy-level programs they are building. Truly, I cannot recommend Shannon highly enough!
My 100% money back guarantee means you have nothing to lose and plenty of media coverage and money to gain!
I know that the results from using the tips and ideas in the Endless Publicity Blueprint class are the best out there. This makes it possible to offer you a no questions asked money-back guarantee.If for any reason, you don’t feel this is one of the most comprehensive publicity building programs that you've experienced just send me an email within 30 days of the start of the program, and I'll gladly give you a 100% full refund.
Go ahead and register for the Endless Publicity Blueprint program. I’ve taken the RISK away so you have nothing to lose.
Yes, Shannon.I’m ready to join the Endless Publicity Blueprint class. I know I’ll be getting exclusive information to:
• Generate more leads without spending a dime on advertising
• Be the memorable, recognized expert in my field
• Build buzz around my services and products, driving PRE-SOLD customers to me
• Implement a complete automated publicity system so I save time and reach more people
As part of the Endless Publicity Class, I will also receive:
• 12 information packed classes to give me a complete system to publicize my business, product or service, without spending any money on advertising or other marketing methods
• Recordings (movies and mp3s) and transcripts of every class to use whenever I need to
• A copy of Shannon's signature product, The Inside Scoop, which will help me understand exactly what the media want
• 6 month subscription to Penny Pinching Publicity to get ready mady press releases, marketing ebooks and more
• 2 private one-on-one sessions with Shannon Cherry so I can get individualized help with any marketing issues.
• Additional private bonuses, freebies and discounts to Be Heard programs.
• A copy of the exclusive Be Heard! Guide to the Top Media Outlets in the US, which gives me access to thousands of top media outlets in the country.
I can’t wait to see you on the pages of a magazine or on the air soon!
Shannon Cherry, APR, MA - The Power Publicist
PS: This class is limited to only 10 people, as I want to make sure each individual in the Endless Publicity Blueprint program gets all the mentoring and attention they need to be the next media darling. Take action now to secure your spot today!
PPS: I know you still may have a few questions about the Endless Publicity Blueprint program. Please read the FAQs below – and if you still have a question, please contact me toll-free at 800-257-0633.
Q: When does the program start and how long will it last? A: The program runs for 12 weeks, beginning June 17.
Q: When are the calls? A: For the most part, every class session will be on Wednesdays at 8 PM EDT (5 PM PDT). Laser coaching sessions will be scheduled on an individual basis.
Q: What if I can’t make a call? A: All calls will be recorded and transcribed so you can revisit the information again and again.
Q: What if I think I’m not ready to get media coverage? A: If you read this far, I know you really want to use publicity as the tool to help catapult your business. I promise to be there ever step of the way to help you, with all the tools you need to succeed.
Plus, I will personally be holding your hand and helping you gain the skills you need to be on the pages of your target market’s magazine or favorite TV news show.
Just take a moment right now to think about how it will feel in the future when your competition sees you on the pages of a top newspaper or hears you on a top radio station showing that you are the expert. Remember half the battle of getting free publicity is to keep the momentum going! That is exactly what you get with this program: cutting edge info, press releases and media contacts, and advise from me, a PR pro with almost 20 years in the business. Your competition will wonder how you manage to continue to be the media darling!
Q: What is the investment? A: The value of every component of this program is worth well over $5000. Your money saving investment for applying today is $1897. There’s also an extended pay option. But don’t let money be an obstacle. If your heart is calling you to this, apply. There is no risk.
Q: How do I get started? A: Simply click the button below to get the order page and select if you want to pay in full or use the convenient extended pay option.
